Put the right structure around how your business sells

As businesses grow, informal ways of selling can begin to create friction.

Roles overlap. Opportunities are managed differently. CRM becomes inconsistent. Forecasting becomes difficult. Important knowledge sits in people's heads.

What worked when the business was smaller may no longer provide the structure needed for the next stage of growth.

I help create enough structure around sales to make it clearer, more visible and easier to manage — without introducing unnecessary bureaucracy.

The right solution depends on what the business needs. The aim isn't to impose a generic sales model, but to put practical structure around the areas that will make the greatest difference.

The result is greater clarity about roles, priorities and how opportunities progress — while leadership gains better visibility and salespeople spend more time on the work that drives commercial results.

Practical structure your team can use

Depending on the business, this could involve:

  • Customer and account segmentation framework - new-business, pricing, key-account planning and review.

  • People - clear sales roles, responsibilities and ownership, clear sales priorities and activity expectations, review cadence.

  • Processes - defined sales pipeline and opportunity stages, consistent pipeline management.

  • Systems - CRM (selection, structure, integration), standard methods, use of AI.

  • Reporting, targeting and review structure - clear forecasting methodology and reporting rhythm, commercial KPIs, management visibility, prioritised re-allocation of sales capacity and resource.

A practical sales operating framework built to be used, not to sit on a shelf.

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Get in touch

Let’s discuss your commercial goals.

Whether you need to diagnose underlying sales constraints, establish a scalable operating framework, or secure interim commercial leadership, I am here to help.

Use the form to share a brief outline of your query. You can expect a response within one business day.

Alternatively feel free to drop me an email or connect on LinkedIn.