Commercial experience with practical perspective
I'm Daniela Marques Miguel, a commercial and sales leader with more than 20 years' experience helping B2B businesses grow and improve how they sell.
What interests me most is understanding how a business actually wins. Where does growth come from? How do customers buy? Where is the team spending its time? Where are opportunities being lost? And what is getting in the way?
Most recently, I led commercial teams and helped grow two B2B businesses organically from £9m to £26m.
Along the way, I tackled many of the challenges that growing businesses face: sales structure, pricing, key accounts, new business, CRM, pipeline management, forecasting, productivity and developing sales teams.
I don't believe every commercial challenge needs a complicated transformation programme. I believe in getting close to the business, understanding the numbers and the people, asking the right questions and identifying what really matters.
Then putting enough structure around it to make a difference.
Support that can evolve with your business
How I work depends on what the business needs:
Focused commercial and sales diagnosis.
Sales structure and improvement projects.
Post-implementation reviews and audits.
Commercial advisory to boards.
Fractional Sales Director support.
The objective isn't to make you permanently dependent on a consultant. It's to build stronger commercial capability inside your business while remaining available when you need experienced challenge, oversight or leadership.
Based in the UK, I am available for UK-wide hybrid and global remote assignments.
Get in touch
Let’s discuss your commercial goals.
Whether you need to diagnose underlying sales constraints, establish a scalable operating framework, or secure interim commercial leadership, I am here to help.
Use the form to share a brief outline of your query. You can expect a response within one business day.
Alternatively feel free to drop me an email or connect on LinkedIn.